PETA and the Guerilla girls are two organizations that have entirely different approaches when it comes to attracting attention and recruiting support. PETA’s official website has a very professional layout which helps establish its credibility as a legitimate organization. Furthermore, their FAQ’s section was put together nicely and was assertive, yet not aggressive. Rather than trying to impose their beliefs on other people, their FAQ’s used logic and also took into account the types of beliefs their opponents might have. Furthermore, in their actions portion of their website, they traded radical behavior for support. I definitely liked how they weren’t hostile on their website or in their section about how you can get involved, but some of the connections they tried to make were flimsy at best and pretty ridiculous at worst. Despite this professional outlook, their actual actions spoke otherwise. Some of their ads regarding the march of dimes seemed too extreme and previous PETA acts have been too aggressive.
The Guerilla girls on the other hand took a humorous approach. Their billboards and stickers included some shocking statistics in a funny and flashy manner. I think this helped enormously because it draws attention to their problem to people who wouldn’t care as much if statistics were just thrown at them. Their billboards are extremely effective because they reach out to everyone and are not aggressive. By taking this light-hearted approach, they expand their audience by letting people soak it in, rather than bludgeoning their opponents with their ideology. However, I don’t particularly agree with their gorilla suit idea. It is definitely a great way to draw attention and make people focus on the issue, but at the same time they compromise their credibility by looking goofy.
2 comments:
I also was more impressed about PETA than I thought I would be. Although some of their actions are pretty ridiculous. The Guerilla Girls do have an effective strategy of throwing out statistics by making people laugh.
I agree with your thoughts on PETA and how they website and Q&A sections were very professionally laid out along with being on the less aggressive side. However, I agree that when you read deeper into the quotes, spokespeople, various actions, and their videos the group becomes much more radical. Whether this is good or bad depends on every individual but I do think that some of their campaigns are good and effective while others are just a little to out there.
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